Product & Design Excellence
On a daily basis 4 out of 5 people on the planet use one of the products where I was the design lead.
Three of these apps have over 1B+ downloads: Google Translate, PicsArt & Gojek. (not including Google Flights & Google Maps/Hotels)
I’ve led teams for both startups and global organizations, consistently producing top-ranked products used by millions of consumers and businesses. As an actively engaged, hands-on designer and business leader, I live and breathe the crafts of design, technology and UX. I have a unique ability to leverage AI capabilities to achieve business outcomes, connect human needs to technological innovations and drive teams towards game-changing improvements and impact.
ELEVATE THE CRAFT OF DESIGN
GROW, SCALE & MENTOR DESIGNERS
DRIVE HANDS-ON EXECUTION
Three of these apps have over 1B+ downloads: Google Translate, PicsArt & Gojek. (not including Google Flights & Google Maps/Hotels)
I’ve led teams for both startups and global organizations, consistently producing top-ranked products used by millions of consumers and businesses. As an actively engaged, hands-on designer and business leader, I live and breathe the crafts of design, technology and UX. I have a unique ability to leverage AI capabilities to achieve business outcomes, connect human needs to technological innovations and drive teams towards game-changing improvements and impact.
ELEVATE THE CRAFT OF DESIGN
- Lead design through hands-on execution, design craft and thought partnership.
- Drive innovation and execution at the highest levels towards customer value, usability and measurable impact.
- Exemplify and build a culture of creativity, design excellence, and user-centered innovation.
GROW, SCALE & MENTOR DESIGNERS
- Build and scale high-performing, globally distributed design organizations.
- Develop design systems & launch/ops processes to enhance cross-functional collaboration & efficiency.
- Mentor & up-level designers to become thought partners with product, engineering and brand/marketing.
DRIVE HANDS-ON EXECUTION
- Partner with C-level leadership to align design strategy with business growth and customer success.
- Harness data, research, and strategic insights to drive design decisions and optimize business outcomes.
- Initiate & get buy-in for hands-on innovation and creative work to accelerate high value projects.
Gojek & GoTo Group: Super Apps
GoTo is Southeast Asia’s leading tech group providing on-demand services, e-commerce, and financial technology representing the merger of Tokopedia & Gojek (think merger of Uber+PayPal+Amazon). I led design across 250+ designers and specialists supporting 3 companies across dozens of BUs.
GoDaddy: Web Sites, Payments & Marketing (SMB, B2C)
GoDaddy is the leading web hosting and domain registration platform. I spearheaded innovations in web sites, marketing & payments. By focusing on the core needs of entrepreneurs and SMBs, I led GoDaddy Web Sites & Marketing to become the #3 globally ranked web-business suite in just 12 months (B2C & B2B).
PicsArt: AI/ML & Social Editing
PicsArt is the world's most powerful mobile editor for iOS and Android with a massive global creative community. PicsArt is backed by Sequoia and just crossed 150M+ MAUs. I scaled the UX team from 3 to 25+ designers across Europe & USA, growing the user base from 60M to 120M+ MAUs.
Google Translate: AI & Speech UX
Google Translate was the first commercial, domain-specific LLM launching a decade before ChatGPT. I worked closely with many of Google Brain’s top engineers and the Google Gaming team to invent & patent technical & design innovations. Google Translate has >1B+ downloads, ranking among the top 10 apps worldwide. I led the design for groundbreaking features, including instant camera translation and real-time speech conversation.
Google AI: Instant Camera Translation
Google Translate was the first commercial, domain-specific LLM launching a decade before ChatGPT. I worked closely with many of Google Brain’s top engineers and the Google Gaming team to invent & patent technical & design innovations. Google Translate has >1B+ downloads, ranking among the top 10 apps worldwide. I led the design for groundbreaking features, including instant camera translation and real-time speech conversation.
Case Studies
DESIGN - INNOVATION - LEADERSHIP
PicsArt Community
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PicsArt Editor
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PicsArt Collage
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Google Translate & Speech UX
Design Systems
Leadership & Management
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B2B - B2C - LeadGen - Brands
Building Design Teams
Business Platforms (GoDaddy)
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Instant Camera Translation
Design Process
Brand & Visual Design
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Articles: Building A Customer-Obsessed Design Culture
The Value of Design at the C-level
uxdesign.cc/the-value-of-design-at-the-c-level-b12c21a589a8
Creating a Customer-Obsessed Design Culture
https://uxdesign.cc/design-culture-1-b27af7150c53
Creating A Customer-Obsessed Design Culture: Validating The Why
uxdesign.cc/creating-a-customer-obsessed-design-culture-validating-the-why-31f09539aa56
The Power of Principled Critique
https://uxdesign.cc/creating-a-customer-obsessed-design-culture-the-power-of-principled-critique-7563cb8dad4e
Embracing an Experimental Mindset
https://uxdesign.cc/embracing-an-experimental-mindset-691aa470584a
Get In Touch.
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Reach out to me through LinkedIn or email me below.
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